2. Fashion is heavily dependent on time and events pertaining to that time. Economic shifts are definite influences on fashions. Jones states that during an economic downturn, bright colors and expensive trimmings may temporarily disappear for the market. Designers and producers may look for cheaper materials during tough times, and therefore may have to accommodate their limited means in their designs. In addition to economic shifts, political shifts can also reach the fashion world. Jones uses the example of World War II on fashion. Since most communication to Paris was suspended, designers had to rely more on their own ideas and creativity, and therefore, new, independent, unique styles were forged during this time.
3. The most important thing when designing a garment is to know your audience and the timeyou are designing for:
-Gender
-Age
-Purpose (comfortable casual or professional)
-Season (are you designing for hot or cool temperatures?)
-Trends (do your research - what is in vogue at the moment? or are you trying to make a new statement?)
-Personality (what type of personalities are you trying to reach? this will influence the fit, color, material, etc. of your garment.)
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